MARKETING SUSTAINABILITY Case Study Example | Topics and Well Written Essays - 500 words

MARKETING SUSTAINABILITY - Case Study Example Since tourists visit to see nature, such as wildlife and visit exotic places, tourist host destinations preserve nature to attract them. Additionally, the revenue paid by the tourists when they visit such places generates funds for maintaining and upgrading such areas. On the negative aspect, tourism may lead to exploitation of the environment such as overuse of beaches or trespassing in sensitive areas such as coral reefs (Bhatia 2002, p.36). Tourism facilities such as hotels may cause pollution to the seas, and motor vehicles pollute the air from the fumes. Consumption behaviour defines the study of individuals or groups with relation to their process of preferring products or services in order to identify the effects which they have on the society and the consumers (Sarah & Claire 2013, p.11-28). In the case of Costa Rica, the government should be the one responsible for this aspect of marketing. This means that the government should seek to identify which resources are most needed by tourists so that they can devise the best means of satisfying their demands. In so doing, the consumers (tourists) would be satisfied and comfortable with Costa Rica and this would have a guaranteed positive impact on society. These impacts include development, sustenance of resources, and better reputation. The reason why the government should be the responsible party for this tool is that it has the ability to influence the players in the tourism industry to align with what will be highlighted as factors promoting better tourism behaviour. Ecotourism in Costa Rica can be enhanced by segmenting it into two partitions; leisure ecotourism, and educative ecotourism. By understanding the two segments deeply, it is easier to provide the conditions and/or demands that each market requires for enhancement. The leisure ecotourist has different experiences and benefits from the educational ecotourist. This tourist displays lesser concern

Business Ethics Essay Example for Free

Business Ethics Essay H.B Fuller and the Street Children of Central America (Summary) The Resistol were produced by H.B Fuller company, a global manufacture of adhesives, sealants, and other specialty chemicals, and had operations in over 40 countries in North America, Europe, Asia and Latin America. H.B Fuller was a very profitable company. Honduras and Guatemala are two countries where fuller markets it glue products and the two countries where Resistol abuse is most pronounced. More than a third of people in Honduras and Guatemala were below poverty, and this economic condition directly affected to Family Life situation, commonly unstable, stressful conditions, husbands abandoned their wives and children. The countless children ran away from home life and roamed the city street, street children uses glue (H.B Fuller) by sniffing them (glue addicted) as the way to get-away from their real life condition. The misuse one of the adhesives, Resistol, a toluene base glue, by the street children of America, where the social economic was taking part of this situation. For years H.B Fuller had been pressure by child advocate groups in Central America and the United States, and encouraged the company to minute amounts of mustard seed-oil a common food additive, reported virtually eliminated abuse of its glue. In March 1989 legislature of Honduras passed decree 36-89 which banned importing or manufacturing solvent based adhesives that did not contain mustard oil. This situation surely disadvantages for H.B Fuller company business environment , H.B. Fuller subsidiary began lobbied the government to have the law revoked, brought some data and showed by adding the mustard seed oil caused; reduce the glue effectiveness, the smell would irritating to legitimate user, the substance was potentially carciogenic. H.B Fuller also took several actions related to help to prevent glue addiction for street children, in order to reduce the availability of glue to children they discontinued selling the glue in small jar, paying the social workers to work with street children and began providing information to distributors warning of the dangers of Resistol addiction. The actions keep continued on July 16th, 1992, the company stop selling the glue to retailer and only sold the glue to industrial customer in large tubs and barrels and cooperate with distributors to set up new control restricting distributions in retailer, on 1994, the company decided to change the toluene based into cyclohexane and increased the price up to 30% it further out of reach of children, of these moves, the company said, that this would discourage use of this glues among street children. In 1995, company issued a statement claiming that in reality it, neither manufactured nor sold Resistol, instead the company, asser ted it was a subsidiary of a subsidiary of the company in central America that had actually made and sold Resistol, and claims that the company was responsible the deaths of children are nothing More than attempt to hold fuller liable for acts and omissions of its second-tier Guatemalan subsidiary.

The role of the family in education

The role of the family in education The family is the most important primary group in society (C.N.Sharkar, 1990, p.392).. Every one is a member of family and has duties to make our self to become a person who have responsibility and value. Also, family has responsibility in teaching children as its contribution in a building human resource for society. Member of family has right to get the body prevent, take care, and human right from parents. Member of family need meal, clothes, home, education, health prevention, and safety. To complete this needs, the parents try to do anything to raise and complete all needs (MoEYS, 2009, p.186). The family also has function to provide formal and informal education to children or member of family. So function of family is very important to educate children to become human resource in society. Focusing on Cambodia, family has also been considered as an important agency in education. As already stated in the Education For All National Plan: 2003-2015 (EFA) stated that the sharing responsibility of parents, and local community people (MoEYS, 2004, p.4). In order to study this topic deeply, a literature review related parents function in educating children in Cambodia has been conducted in purpose to answer two main questions as following: What does MacIvers theory explain about family function in education? What does family function provide education to children in term of Cambodia social and cultural context? II- Literature review: The family as a social institution performs several functions. There are many scholars provide many functions of the family likes Kingley Davis has of four main function of the family: Reproduction, Maintenance, Placement , and socialization. Similarly, Ogburn and Nimkoff have mentioned six major functions of family: Affectional, Economic, Recreation, Protective, Religious and Educational ( C.N.Shankar, 1990, p.395). But I would like to interest in MacIvers theory, he has describe two function of the family: The primary function or Essential function and The secondary function or non essential function ( C.N.Shankar, 1990, pp.395-397). The primary function or essential function: There are six major functions in the primary function or essential function including firstly, Stable satisfaction of sex need refer to sex drive is powerful in human being and sex need make human try to do anything to develop their livelihood. Secondly, Reproduction relates the result of sexual satisfaction is reproduction. Reproduction is a function of family to reproduce a new birth for social. Thirdly, Production and Rearing of the child relevant the family provides the individual life and a chance to survive. We owe our life to the family. The child which is helpless at the time of birth is given the needed protection of the family. So family is a function par excellence for the production and rearing of children. The fourthly, Provision of home connect the family provides the home for its member. Home is a place that provides opportunity for member meeting to educate each other. Children are born and brought up in home only. Though, often children are born hospitals, clinics, m aternity homes, etc., they are nursed and nourished in the homes only. The fifthly, Family-An instrument of culture Transmission refer to the family transmits ideas and ideologies, folkways and more, customs and tradition, beliefs and values from one generation to the next. So children or members of family had to learn the field by parents. The sixthly, Status Ascribing function relate the family also performs a pair of functions status ascription for the individual, and societal identification for the individual people recognize us by our names and our name are given to us by our family. The secondary function of family or non-essential function: There are four major four functions in family, the firstly, Economic Functions: relevant to the previously member of family work together in farms for the production of goods. Member of family think about relationship to provide individual needs each other. They cooperate and help to correct, teach about process of economic. But now the situation has changed. The family member does not work together at home. They are engaged in different economic activities out side the home. The secondly, Educational functions relate the family provides the basic education to children. The member of family teaches children how to speck, how to organize, etc†¦ The member of family helps to develop children motor skill, intelligent etc. Today preschool has instead of family function. The thirdly, Religious function relate the family is a centre for the religious training of the children. The children learn from their parents various religious virtues. The family used to teach the children the rel igious values, moral precepts, way to worshipping God, etc. The fourthly, The Recreational Functions: connect with the recreation was largely family based. It fostered a close solidarity. Reading aloud, visiting relatives, family reunions, church socials, singing, dancing, playing indoor games, etc., brought together the entire family. Elders would organize their own recreation among themselves or together with other children. Both the primary function and Secondary function play a very important role in education, but secondary function seems to be more important function than primary function because it shapes children personality, help them able to communicate with others, and household financing supports that help to build childrens capacity.. Unlikely, primary function just focuses on sex needs, reproduction of generation, provide home or we can say primary needs that all family has lost. III- The Cambodia Context: Religious Education: All Cambodian are influenced by Buddhism. The function Buddhism is to educate and to assist in the society for people to become good. Buddhism educates people, family, women, and children to know the right way. What is right for the individual is right for society. As individuals you have to think about your feeling and that to obey parents and elders. You need to find the right way to educate the younger generation. (Janet,2006.p94).The family plays a very important role to education children. As we know, parents are key member in family, they educate children about daily activities like to educate children to respect older people, help parents to prepare food and flowers for monks, wearing appropriate clothes when children go to pagoda (Chantal, 2000, p.3). Support family education: Although Cambodia is a poor country, but parents have participated to support children both emotion and material. To relate the economy, they support both direct and indirect costs of schooling. Direct costs include those which are met by providers of schooling plus the additional costs which are met by parents for uniforms, books, transport and related items. Indirect costs include the opportunity costs of income forgone when children attend school rather than engaging in other activities. The indirect costs are a major burden for some parents, particularly the poorest, and can be a significant determinant of whether, or not a child attends school (Mark and Seng, 2005, p.1). To sum-up, most parents in Cambodia have participated to provide supporting, push their children in education sector. It show that function of family in Cambodia have responsibilities to provide education to children in formal school. Home-learning: Parents remain the childrens first and primary educators. It is in their family that children have their first learning experiences, explore and discover the world, and develop.(Claire,June 2009, p55) A young children needs to be supported by his or her family. It is there that the first learning experiences occur, and where social rules are acquired. Very soon, language is learned, the body is controlled, relationships develop and the child becomes an integrated member of the community (Claire, June 2009,p8).For example, when children enjoy with their mother during cooking, they ask many questions about new things they see then the mother gives answers. The questions and the responses of their mother help children to develop their intelligence. (Chantal,2004,74).Therefore, parents play very importance to educate children. IV- Conclusion: To sum-up there are two functions of family as primary function and secondary function in MacIvers theory. Although the primary function refer to stable satisfaction of sex need, reproduction or procreation, production and rearing of the child, provision of home, family-an instrument of culture, status ascribing function, and affectional function, but the secondary function is more important because it a function that help children to develop their capacities to access in primary school. Focusing on Cambodia, family also has three function to education children, like religious function, education function, and home-learning. The parents are key educator to provide health, nutrition, sanitation, safety, education, socialization and emotional life and seeking to stimulate all aspects of development as physical, intellectual, emotional, social to their children, because children early start to learn from their family.

health care Essay -- essays research papers

Health care, what some consider being a basic human right, what our country considers to be a privilege to those who have the funds to support it. Unfortunately, today’s American health care system is no longer only negatively affecting the poor and uninsured, but is now affecting middle class suburbia. This paper will focus on the cause and possible solution to the recent upswing in bankruptcy filings due to medical health care costs. Harvard professors Steffie Woolhandler and David Himmelstein, along with Harvard law professor Elizabeth Warren and Ohio University sociology and anthropology professor Deborag Throne compiled statistically accurate data on bankruptcies in the United States. Their published study found that between 1981 and 2001, medical related bankruptcies have increased by an astounding 2,200 percent. This when compared to the 360% growth in all personal bankruptcies during the same period, is simply a figure that cannot go ignored. â€Å"About twenty-five years ago, filing for bankruptcy because of debts from medical problems was virtually unheard of.† (Frosch, 2005) Today medical costs are the second leading cause of personal bankruptcy, topped only by job loss. One factor affecting this rise in personal bankruptcies relating to medical costs is the dramatically increasing health care costs in the United States. â€Å"In 2002 American paid an average of $5440 in medical expenditures, up $419 from the previous year alone.† (Frosch, 2005) The major increases in medical costs can be attributed to technological advancements and the high costs associated with break-through drugs. Capitalism is the driving force of the medication industry. Higher medical costs are the first major factor increasing health care costs. â€Å"What you’re seeing in the bankruptcy numbers is a function of the fact that there is a very thin social safety net in this country in terms of health care.† (Frosch, 2005) Another major factor is the huge spike in the past fifteen years of uninsured Americans. In 2005, there are 45 million uninsured Americans, a jump of 10 million since 1990. The uninsured have always been a humanitarian issue heavily considered when dealing with political reform. There is however a segment of the American population that gets more attention, the middle-class. &... ...ming up with solutions to solve it is very difficult. â€Å"The only real cure for the medical bankruptcy epidemic, according to Physicians for a National Health Program, is national health insurance – a system where coverage isn’t linked employment†¦Ã¢â‚¬  (Frosch, 2005) I will not claim to understand the economic ramifications in the institution of a nationalized health care system. I will however say that humanity is lacking in American culture. Selfishness continues to be a pervasive force. One argument supporting privatized health care is the quality of care that one receives. Another argument for it is that by having it privatized and as a function of a capitalized system, competitions force drives medical breakthrough rates much higher than anywhere else in the world. I will make my position clear. When it comes to the issue of healthcare, I do not value one human life more than another. I rather see everyone receiving mediocre to good care as compared to our current situation which leaves a tremendous amount of Americans suffering. Frosch, Dan. "Your money or your life: when getting sick means going broke† The Nation, Feb. 21 (2005): v280 i7 p11

Best Story

Today is my first day at the UniKL City Campus. After the registration session at the Multipurpose Hall, I need to go to the Male Hostel and later on to the Administrative Building. So, I asked one of the security guards on duty the way to both places. He explained to me the routes to the Male Hostel and the Administrative Building. First, from the guard Post 1, I must go straight and turn left into Jalan Teknologi. Then, I need go straight until I found Multipurpose Hall at my left and at the junction; I must turn left into Jalan Teknikal. After that, I must go straight until I found the classroom and laboratory at my left and turn left into small path at the end of classroom building. Then I need to turn right to park my car at student parking area and I will found the Male Hostel in front of the student parking area but I need to cross restricted area. After I check in at Male Hostel, I need to go to Administrative Building to settle out my document. From student parking area, I need to turn to small path and turn right into Jalan Teknikal. Then, I must going straight and turn right at the end of Jalan Teknikal into Jalan Teknologi. Then, I must take the first junction and I will found Multipurpose Hall at my left. When I move to in front, I will found the classroom and laboratory at my right and the Administrative Building at my left.

Sample Topics for Comparison Contrast Essays

Sample Topics for Comparison Contrast Essays In high school and college literature classes, one common type of writing assignment is the comparison and contrast essay. Identifying points of similarity and difference in two or more literary works encourages close reading and stimulates careful thought. To be effective, a comparison-contrast essay needs to be focused on particular methods, characters, and themes. These ten sample topics demonstrate different ways of achieving that focus in a critical essay. Short Fiction: The Cask of Amontillado and The Fall of the House of UsherAlthough The Cask of Amontillado and The Fall of the House of Usher rely on two notably different types of narrator (the first a mad murderer with a long memory, the second an outside observer who serves as the readers surrogate), both of these stories by Edgar Allan Poe rely on similar devices to create their effects of suspense and horror. Compare and contrast the story-telling methods employed in the two tales, with particular attention to point of view, setting, and diction.Short Fiction: Everyday Use and A Worn PathDiscuss how details of character, language, setting, and symbolism in the stories Everyday Use by Alice Walker and A Worn Path by Eudora Welty serve to characterize the mother (Mrs. Johnson) and the grandmother (Phoenix Jackson), noting points of similarity and difference between the two women.Short Fiction: The Lottery and The Summer PeopleAlthough the same fundamental conflict of tradition vers us change underlies both The Lottery and The Summer People, these two stories by Shirley Jackson offer some notably different observations about human weaknesses and fears. Compare and contrast the two stories, with particular attention to the ways Jackson dramatizes different themes in each. Be sure to include some discussion of the importance of setting, point of view, and character in each story. Poetry: To the Virgins and To His Coy MistressThe Latin phrase carpe diem is popularly translated as seize the day. Compare and contrast these two well-known poems written in the carpe diem tradition: Robert Herricks To the Virgins and Andrew Marvells To His Coy Mistress. Focus on the argumentative strategies and specific figurative devices (for example, simile, metaphor, hyperbole, and personification) employed by each speaker.Poetry: Poem for My Fathers Ghost, Steady as Any Ship My Father, and Nikki RosaA daughter investigates her feelings for her father (and, in the process, reveals something about herself) in each of these poems: Mary Olivers Poem for My Fathers Ghost, Doretta Cornells Steady as Any Ship My Father, and Nikki Giovannis Nikki Rosa. Analyze, compare, and contrast these three poems, noting how certain poetic devices (such as diction, repetition, metaphor, and simile) serve in each case to characterize the relationship (however ambivalent) between a daughter and her f ather. Drama: King Oedipus and Willy LomanDifferent as the two plays are, both Oedipus Rex by Sophocles and Death of a Salesman by Arthur Miller concern a characters efforts to discover some kind of truth about himself by examining events from the past. Analyze, compare, and contrast the difficult investigative and psychological journeys taken by King Oedipus and Willy Loman. Consider the extent to which each character accepts difficult truthsand also resists accepting them. Which character, do you think, is ultimately more successful in his journey of discoveryand why?Drama: Queen Jocasta, Linda Loman, and Amanda WingfieldCarefully examine, compare, and contrast the characterizations of any two of the following women: Jocasta in Oedipus Rex, Linda Loman in Death of a Salesman, and Amanda Wingfield in The Glass Menagerie by Tennessee Williams. Consider each womans relationship with the leading male character(s), and explain why you think each character is primarily active or passive (or bot h), supportive or destructive (or both), perceptive or self-deceived (or both). Such qualities are not mutually exclusive, of course, and may overlap. Be careful not to reduce these characters to simple-minded stereotypes; explore their complex natures. Drama: Foils in Oedipus Rex, Death of a Salesman, and The Glass MenagerieA foil is a character whose main function is to illuminate the qualities of another character (often the protagonist) through comparison and contrast. First, identify at least one foil character in each of the following works: Oedipus Rex, Death of a Salesman, and The Glass Menagerie. Next, explain why and how each of these characters may be viewed as a foil, and (most importantly) discuss how the foil character serves to illuminate certain qualities of another character.Drama: Conflicting Responsibilities in Oedipus Rex, Death of a Salesman, and The Glass MenagerieThe three plays Oedipus Rex, Death of a Salesman, and The Glass Menagerie all deal with the theme of conflicting responsibilitiestoward self, family, society, and the gods. Like most of us, King Oedipus, Willy Loman, and Tom Wingfield at times try to avoid fulfilling certain responsibilities; at other times, they may appear confused as to what their m ost important responsibilities should be. By the end of each play, this confusion may or may not be resolved. Discuss how the theme of conflicting responsibilities is dramatized and resolved (if it is resolved) in any two of the three plays, pointing out similarities and differences along the way. Drama and Short Fiction: Trifles and The ChrysanthemumsIn Susan Glaspells play Trifles and John Steinbecks short story The Chrysanthemums, discuss how setting (i.e., the stage set of the play, the fictional setting of the story) and symbolism contribute to our understanding of the conflicts experienced by the character of the wife in each work (Minnie and Elisa, respectively). Unify your essay by identifying points of similarity and difference in these two characters.

Chapter 5 Study Guide Essays

Chapter 5 Study Guide Essays Chapter 5 Study Guide Paper Chapter 5 Study Guide Paper The process that occurs when physical force break rock into smaller pieces without changing the rocks chemical composition is called ? Mechanical weathering What is the weathering processes involving the constant freezing and thawing of water? Frost wedging What are the process of mechanical weathering? Frost wedging , unloading , biological activity When water freezes, its volume______? Which of the following is the result of chemical weathering ? A rock that has been changed into one or more compound What kind of weathering would cause the writing on a marble gravestone to become harder and harder to read over? Chemical weathering A soils texture is determined by ________? Clay, silt and sand The main source of organic matter in soil is _____? Plants In figure 5-2 what is the layer labeled Y composed of ? A soil that is characteristic of the humid eastern United States is _________? A soil associated with the hot and wet tropics is ________? laterite Which of the following human activities has caused an increase in soil erosion? The process responsible for moving material down slope under the influence of gravity is called? Mass movement What is the force behind mass movement? Gravity What is the slowest type of mass movement ? What is responsible for the formation of exfoliation domes The gradual rounding of the corners and the edging of angular blocks of rocks is called ? The process called__________ involves physical forces that break rock into smaller pieces In the process of ___________ , water freezes and expands, enlarging cracks in rocks A large pile of debris that forms at the base of a slope is called ? The most important agent in chemical weathering is? The layer of rock and mineral fragments produced by weathering, and covering nearly all of earths land surface is called ? Human activities that remove vegetation have resulted in an _______________ in soil erosion The force that drives mass movements is ? List three factors that affect the rate of weathering How are soils classified based on textures ? What are the three processes that breaks rock into smaller pieces during mechanical weathering? Use figure 5-1 to determined what a soil is called if it has 20 percent clay, 60 percent silt and 20 percent In a well developed soil profile which horizon is the uppermost layer? In figure 5-2, what is the layer layered X?